Women’s Leadership Portal for a Pharmaceutical Company
| Engagement Overview:
Provided strategic counsel, editorial services and content development for launch a pharmaceutical company’s internal women’s leadership program in support of its mission to further advancement of women within the client organization by providing opportunities for education and professional development. Developed site map and proprietary contents for launch of the portal; researched relevant and engaging public information as well as local women’s professional development groups and programs; conducted e-interviews with company’s women leaders for profiles to continually refresh portal; and created copy for internal communications to drive launch and ongoing visits to portal as well as on-site activities to engage both women and men.
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