Engagement Overview:

An external communications program to complement the advertising and medical education elements of the FDA approval and launch of this first new treatment in more than a decade for external genital warts. 

Media strategist and contact; advocacy group liaison creator/implementer of an awards program — Innovations in STD Education: Community Based Programs that Work — that uncovered highly creative community-based programs specifically to help reduce the incidence of sexually transmitted diseases.

Results/Highlights:

Achieved one-year sales goals in less than nine months; reached more than 342 million HCPs and consumers worldwide, including a column in Cosmopolitan headlined “Aldara:  New Wonder Drug for Genital Warts” and a full-page editorial in JAMA that complimented 3M Pharmaceuticals, Aldara and its Innovations in STD Education program; and there were no negative articles or commentaries about the company or its new drug.