Message Development and Communications Training
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The most critical element of success is the message upon which the communications platform is built. StrategCations facilitates client brainstorm sessions to uncover the critical messages that will provide the core of all print and verbal communications.
We also identify the key company spokespeople, all of whom undergo training to ensure consistency of messages during media, blogger and other interviews so your brand voice is clearly and succinctly projected. Training includes mock interviews that are videotaped for real-time playback and critique. A Briefing Guide provides a post-training/pre-interview review for use before each interview.
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Crisis Communications & Management
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Every public and private organization must be able to communicate very quickly and efficiently to its internal and external publics during difficult times. Because employees, the media and other constituencies respond positively to open, honest communication — whether the organization is at fault or not — the crisis communications process must allow ease of implementation regardless of the perceived severity of the situation.
Response to any crisis must be handled with speed, consistency and integrity to help the company maintain control as well as offset potential damage to its reputation. However, it is leadership coordination and communication among the response team members that helps ensure success. Proper planning and teamwork allows you to deal appropriately with any issue or crisis, maintain your good name and speed recovery.
IS IT A CRISIS, ISSUE OR EMERGENCY?
CLICK HERE FOR A STRATEGCATIONS WHITE PAPER
Over the years, StrategCations’ president has helped clients through such issues as:
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Public Perception
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Reactionary Advocacy Groups
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NDA Withdrawals, Non-Approvables
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Issues Management
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Emergency Situations
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